Auto Shanghai 2023 - The inflection point for Chinese EV OEM?
As a car enthusiast and someone who has always been fascinated by the latest innovations in the automotive industry, visiting the...
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WELCOME
Founded in 2019, [hil-top] advisory is a boutique advisory, headquartered in Hong Kong. With over 20 years of experience in China and Europe as well as in various Sales & Marketing functions, we can help you with our extensive knowledge, cultural understanding, and strong network. We focus not only on pure business development but a holistic approach where building the cultural bridges between home organisations and subsidiaries abroad are at the centre.
“WE ARE DEPLOYING OUR EXPERIENCE TO HELP EXPAND YOUR BUSINESS
- BETWEEN EUROPE AND CHINA .
WITH PASSION, AGILITY, PRAGMATISM
AND GREAT PARTNERS.”
How we work
Setting foot in either Europe or China is a step many companies consider for their expansion but struggle to find a starting point. At [hil-top] advisory, we have lived and worked extensively in both worlds and understand the difficulties many face when it comes to taking necessary steps on the way towards growing their businesses abroad.
With our experience and partner network in Europe & China (Mainland China & Hong Kong SAR), we can define the right steps for our clients, avoiding common mistakes and making decisions that enable to successfully & sustainably develop the business abroad.
One core element is defining suitable organisational structures, which we believe are the key to a successful go-to-market strategy. Addressing cultural gaps upfront by finding the right setup and the best people, is one of our core elements throughout the process.
On the Sales & Marketing side, we help our clients developing Marketing & Brand strategies which are not only compelling but also ready to be implemented. We are also creating overall distribution strategies for all kinds of scenarios such as expansion, market entry, change of distribution channels and O2O. As an additional, very important element of our service portfolio, we help implementing the necessary marketing analytics capabilities within your organization to drive lead conversion.
How we work
Who we are
Who we are
Frederik Gollob
Co-Founder& Managing Partner
Frederik Gollob is a highly accomplished senior automotive expert with over 20 years of experience in the industry. He has a distinguished career with Mercedes-Benz, where he held various leadership positions and spent a significant portion of his career in China, accumulating extensive knowledge of doing business in the Chinese market. In 2018, Frederik was appointed as President & CEO of Mercedes-Benz Hong Kong, showcasing his ability to excel in challenging roles.
In November 2020, Frederik lent his expertise to a major auto dealer group, successfully helping them develop a new business model focused on selling and servicing electric vehicles in China. He also co-founded [hil-top] advisory HK Ltd., a consulting company specializing in Marketing Strategy, Analytics, and Distribution topics for Europe and Greater China, demonstrating his entrepreneurial spirit and commitment to driving innovation in the industry. Frederik's passion for innovation and the start-up ecosystem also led him to co-found the angel investment club "seeders & seekers" in 2022 which is based in Hong Kong with members all across the globe.
As Chairman of the European Chamber of Commerce in Hong Kong from January 2020 to September 2022, Frederik has been instrumental in revitalizing the chamber and positioning it as a strong and effective lobbying platform for European companies. He is known for his passionate leadership style and his ability to drive change, with a customer-focused approach and a hands-on mentality.
Throughout his career, Frederik has successfully executed numerous corporate strategy projects and led large multinational teams and business operations. He is recognized as a visionary leader who enjoys tackling new challenges head-on, with a proven track record of delivering results in both Europe and China.
Frederik Gollob's extensive experience, deep industry knowledge, and proven leadership skills make him a highly respected figure in the automotive industry. His passion for driving innovation, strategic mindset, and customer-centric approach have earned him a reputation as a change agent and a trusted advisor to businesses operating in Europe and Greater China.
Karen Gollob
Co-Founder
Karen is a marketing leader having followed an accelerated career path with Mercedes-Benz in headquarters as well as on international assignments for over 20 years.
Karen has been working at Mercedes-Benz China as the Head of Marketing Strategy, Marketing Research and Marketing Budget (overlooking the largest Marketing budget globally). She also draws on her experience from working in a Chief of Staff role to the Global VP Marketing Communications for Mercedes-Benz where she deepened her strategic marketing and leadership experience.
Prior to moving to Hong Kong, Karen has worked as the Head of Marketing for a German SME in Beijing.
In 2021, Karen has co-founded kINDERSPIEL, an online boutique that offers timeless, educational, expertly crafted and fun toys. Besides their well-curated and unique product portfolio they have optimized the customer journey through their excellent customer service and fast delivery.
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How to get in touch
Please leave us your Email address for us to follow up or drop us a message via info@hil-top.com
How to get in touch
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