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Auto Shanghai 2023 - The inflection point for Chinese EV OEM?



As a car enthusiast and someone who has always been fascinated by the latest innovations in the automotive industry, visiting the Shanghai Autoshow 2023 was a truly eye-opening experience. The event showcased the cutting-edge advancements and breakthroughs in the world of electric vehicles (EVs), and what caught my attention the most was the remarkable progress made by Chinese EV manufacturers, such as HiPhi, NIO, and Xpeng, who seemed to have caught up or in some cases even have surpassed many established OEMs in terms of product substance, speed of innovation and even design. It seems many of the new contestants in the global passenger car market have used the downtime during COVID very well and efficient.


One of the brands that truly stood out at the event was HiPhi, a Chinese EV manufacturer that has quickly risen to prominence with its luxurious and technologically advanced electric vehicles. Producing huge 6-seater EV with a combination of gullwing / suicide passenger doors is technically complex and bold at the same time. However, based on their market success in China, there seems to be a market for such products. Their attention to detail and focus on user experience was evident in every aspect of their products, from the seamless integration of cutting-edge technology to the premium quality materials used in the interiors. I tested the vehicles on the road multiple times by taking a DiDi Lux ride (similar to UBER) using a HiPhi X.


NIO, another Chinese EV brand, also made waves at the Shanghai Autoshow 2023 with its latest offerings. Latest NIO models, such as the ES6 and the ET5, have gained popularity for their sleak design, high-quality product substance, and advanced battery swapping technology, which allows for a convenient and efficient way to extend the vehicle's range. NIO has also been pushing the boundaries of innovation with its ambitious plans for a battery swapping network across China, which is a significant differentiating factor in the highly competitive EV market. However, whether such a network is economically viable, is yet to be seen.

Xpeng, yet another Chinese EV manufacturer, showcased its growing lineup of electric sedans and SUVs at the Shanghai Autoshow 2023. With the XPENG G6 they presented a very well designed product aiming straight at the Tesla Model Y. Together with their existing line-up such as the P7 and G9, this seems to be a clever addition to the portfolio enhancing their capabilities when it comes to expanding further into the European market. In conclusion, the Shanghai Autoshow 2023 showcased the remarkable progress made by Chinese EV manufacturers in terms of product substance, speed of innovation, and design. They have quickly risen to prominence and are giving established OEMs tough competition in the global EV market. It's clear that these Chinese brands have utilized the downtime during COVID effectively and are now pushing the boundaries of the EV industry, setting new standards for innovation and excellence.


On the other hand, established OEMs like Volkswagen, Mercedes-Benz and BMW are pushing back. After a wobbly start for the German OEM regarding their existing EV products in the Chinese market, products as the VW ID.7, Mercedes-Maybach EQS SUV and the BMW i7 not only show their amitions in China but also present attractive BEV in their respective segments. Hence, I am pretty sure we will see very exiting years ahead. Auto Shanghai 2023 has not only been an impressive demonstration of new technology, inspiring products and new brands from a Chinese perspective. It most certainly as also served as a wake-up call for everyone else.

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